IMAX signed a deal with esports startup Vindex to bring esport event live streams to the big screens
The startup is tasked with creating an unique experiences for fans across the globe to witness live streaming of major e-gaming events. The deal will benefit the esports world as much as IMAX, who will likely be able to draw some extra viewers to theatres with the help of the partnership.
As esports is growing in popularity, this digital medium is seeing success crossing over into physical spaces with an effort to further engage fans. While the companies have yet to announce which esports are set to live stream in IMAX, almost every major esport has some form of live evens that fans can either attend in person — usually at stadiums — or live stream from home.
Both options be liable to attract a high number of viewers: For example, tickets for the League of Legends World Championships, held in Berlin, Madrid, and Paris for its final, sold out in 8 seconds, and online audience peaked at 44 million simultaneous viewers across many digital platforms.
the IMAX partner theaters could be wise to make spaces for brand booths, or other miniature experiences, as is the situation at live esports events now.
These aspects attract fans into the experience, and also present a lot of opportunity for revenue generation beyond advertising. And some of the usual forms of theater advertising could become available too, like pre-event trailers or commercials, or brand advertisements on tickets.