Bharti Airtel has launched Airtel India Esports Tour with Nodwin Gaming and this will provide a huge platform for the gamers.
According to a recent report, online gaming has increased by 21 percent in India after the lockdown. Also, with over 6 crore gamers in the country, e-sports in India will soon become a billion-dollar industry. So, this move of Airtel is a smart one.
Airtel is India's largest telecommunication company and serves over 4 crore people in the country.
Nodwin Gaming is South Asia's leading e-sports organization. It is a global organization and has partnered with Valve, ESL, Blizzard, and Tencent to organize world-class tournaments. The best part is that both the companies are Indian and trying to bring Esports to the Indian market.
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Airtel India Esports Tour will cover all the Nodwin tournaments in various games like PUBG, CS: GO, Clash of Clans, FIFA, etc. Also, these tournaments include Indian Premiership, Dream hack India, North East Cup, Fight Nights, and PUBG Mobile Pro League India.
All the covered tournaments will air on Airtel's digital platforms. A national ranking system is under process on the basis of these tournaments. Also, rewards will be distributed according to performance throughout the year in an annual award show.
We are witnessing companies changing their ways to adapt to Esports culture. As a result, we saw ZEE5 and Gameloft coming together to upgrade ZEE5 as a gaming platform. Now, Airtel joining the community.
It would be interesting to find out in what ways gamers will benefit from the ongoing upsurge of Esports in India!